Izimonyo ziyimpahla esetshenziswa yiwo wonke umuntu wesifazane.Yiqiniso, idla ngokushesha uma kuqhathaniswa.Kuwo wonke umkhakha we-FMCG, ukupakishwa kwezimonyo kuklanywe ngokuqondile.Ukupakishwa kwezimonyo kunezincazelo ezimbili: enye iwukuvikela izimonyo, enye iwukuthuthukisa izimonyo.Yiziphi izici zomklamo wokupakisha wezimonyo?Nansi eminye imikhiqizo esezingeni eliphezulu esingabhekisela kuyo isibonelo sebhokisi lesipho sezimonyo.
Yiziphi izici zokuklama zokupakishwa kwezimonyo?
1.Imbiza ye-Cosmetic creamumklamo wokupakisha unenjongo ethile.
Ngoba ekwakhiweni kokufakwa kwezimonyo, ngokusho komqondo wokuklama ukumaketha komkhiqizo.Yilokhu uhlobo lokuma nokucabanga okuzohlanganiswa yilesi simonyo.Ngakho-ke, izimonyo zihlukile kwezinye izici zokupakisha.Ngenxa yokuthi izimonyo zinamaqembu athile abathengi nabalandeli, futhi izimonyo ziyizidingo zokuphila, abakhiqizi abaningi bayazikhiqiza.Singawakhiqiza kanjani amasampula ezimonyo ukwenza izimonyo zibe nokuncintisana okuhle, ngaphezu kwekhwalithi yomkhiqizo, kodwa futhi inamandla okupakisha.
I-2.I-Cosmetic packaging design inezici zayo eziyingqayizivele
Izimonyo zingezohlobo lomkhiqizo.Kufanele iklanywe endaweni eyingqayizivele, ingaveza incazelo yalolu hlobo lwezimonyo, abantu baqonde ukuthi lolu hlobo lwezimonyo empilweni yethu ngendlela ehlukile, ake abantu babe nokuhlangenwe nakho okuhlukene empilweni, ikakhulukazi kubathengi besifazane, ukuthengwa kwezimonyo ukunaka kakhudlwana ekubukekeni kwezimonyo, ngakho ukupakisha okuhle kungesinye sezizathu ezenza abathengi bakhethe imikhiqizo.
I-3.iphakheji yezimonyo iphinde ibonise isithombe somkhiqizo wamabhizinisi wezimonyo.Amabhizinisi amaningi ezimonyo azokhiqiza isithombe sabo somkhiqizo, esingaletha abathengi abaningi kuzimonyo, isithombe esihle senkampani samukeleka kakhulu kubantu.Ngakho-ke, ekwakhiweni kokupakisha kwezimonyo, abaklami bazofaka i-logo nezinto zomkhiqizo enkampanini.
Idizayini yokupakisha yezimonyo
Kusukela kula maphuzu angenhla kungabonakala, izimonyo njengempahla ekhethekile, zidinga ukupakishwa ngokuvumelana nezici zabo siqu kanye nezinzuzo, ukuze kukhuthazwe futhi kuvikelwe izimonyo.Ukupakishwa okuphelele kwezimonyo, ngaphezu kobuhle bezimonyo, kodwa futhi kucabangela isakhiwo sangaphakathi sebhokisi lezimonyo, kumklamo wokupakisha wezimonyo kubonisa ukusetshenziswa okwengeziwe kwemisebenzi.Ngale ndlela, singacabangela ukwakheka kwangaphakathi kwebhokisi lokupakisha lezimonyo, kumklamo wokupakisha wezimonyo ukuze sibonise imisebenzi eminingi, izidingo zomklamo wokupakisha wezimonyo onezici ezithile zokusebenza.
Isikhathi sokuthumela: Jul-11-2022